Route, deliver, and bill every lead without the spreadsheets.
Treelay is the operating system for lead-gen agencies. One source of truth across routing, delivery, billing, and reconciliation — purpose-built to protect your margin and shorten your cash cycle.
Built for agencies routing 1,000+ leads a month. Already a customer? Sign in.
The status quo
Lead-gen agencies are running on duct tape.
The work is real, the margins are tight, and the tools were never designed for it. Most teams are stitching together CRMs, spreadsheets, and Zapier — and bleeding revenue at every seam.
The routing spreadsheet
State caps, weights, and exclusivity tracked in tabs nobody can audit. One bad row and a client gets double-billed for the same lead.
Webhooks that quietly fail
GHL, Salesforce, Zapier — every integration is its own outage. You only find out when a partner emails you about leads they never received.
Billing that lags by weeks
Reconciling delivered leads to invoices in Excel. Disputes drag on. Cash sits in AR while you wait for someone to do the math.
Live demo
Watch a lead get routed in real time.
Every inbound lead drops into the tree, gets evaluated against each buyer's rules, and lands with the first one that has capacity — then delivers wherever it needs to go: email, phone, or straight into a CRM.
Product
One platform. Every step from lead to revenue.
Treelay replaces the spreadsheets, scripts, and stitched-together CRMs that lead-gen agencies rely on. Built ground-up around how distribution actually works.
Routing
A routing engine that actually obeys your rules.
Configure state caps, exclusivity, weighting, business hours, and tier-by-client overrides in one place. Every routing decision is auditable, replayable, and version-controlled.
- Per-state weighted distribution with live caps
- Exclusivity windows and per-client overrides
- Full audit trail — see exactly why a lead went where
Delivery
Webhooks, retries, and SLAs you can trust.
Every lead gets delivered with backoff retries, signed payloads, and SLA tracking. When a partner endpoint goes down, Treelay queues, retries, and notifies you — instead of just dropping the lead.
- Signed webhook deliveries with automatic retries
- Real-time delivery status and SLA monitoring
- Per-client delivery formats — JSON, GHL, email, custom
Billing
Invoices that match what was actually delivered.
Treelay reconciles every delivered lead to an invoice line — automatically. Disputes are resolved against the audit log, not memory. AR aging and revenue dashboards update the moment a lead lands.
- Auto-generated invoices reconciled to delivery logs
- Live AR aging and per-client revenue dashboards
- Dispute workflow tied directly to lead history
Operator console
One queue for everything that needs your attention.
Failed deliveries, stuck routes, billing diffs, and SLA misses surface in a single console with the context to fix them. No more switching between five tabs to chase a single broken lead.
- Unified queue across routing, delivery, and billing
- One-click replay of failed deliveries
- Role-based access for ops, finance, and partners
Why teams switch
Stop losing money in the seams between tools.
Treelay is the system of record for your entire lead lifecycle. The result: tighter routing, faster cash, fewer fires.
Built for distribution at scale
Designed for agencies routing thousands of leads a month across dozens of partners — without losing the audit trail.
Engineered for cash flow
Tighten the gap between delivery and revenue. Treelay reconciles every lead so invoices go out the door the day they're earned.
Operator-grade observability
Every routing decision, delivery attempt, and billing entry is logged, queryable, and exportable. No more 'we think it sent.'
How it works
Live in days, not quarters.
No giant migration. Treelay sits in front of your existing CRM and partner endpoints, so you can switch on routing and billing piece by piece.
- 1
Connect your sources & partners
Wire in GHL, Salesforce, your inbound forms, and every client endpoint you deliver to. Treelay normalises everything into one schema.
- 2
Configure routing & SLAs
Set state caps, exclusivity, weights, and tier overrides per client. Define delivery formats and SLA expectations once.
- 3
Bill, reconcile, and report
Treelay invoices automatically against delivered leads, tracks AR, and gives ops and finance one shared source of truth.
Questions
Frequently asked.
If you don't see your question here, just reply to the demo email — we answer every one.
Stop losing margin in the seams.Run your lead op on Treelay.
Book a 30-minute call. We’ll walk through your routing, your delivery, and your billing — and show you exactly where Treelay tightens the belt.
We’ll reply within one business day.